VPHO DESIGN

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	<title>VPHO DESIGN</title>
	<link>http://www.vphodesign.com</link>
	<description>VPHO DESIGN</description>
	<pubDate>Sat, 01 Sep 2012 16:39:34 +0000</pubDate>
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		<title>Sesame Street Elmo Calls</title>
				
		<link>http://www.vphodesign.com/Sesame-Street-Elmo-Calls</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Sesame-Street-Elmo-Calls</comments>

		<pubDate>Sat, 01 Sep 2012 16:39:34 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
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SESAME STREET ELMO CALLS

INDUSTRIAL DESIGN INTERN - IDEO, Palo Alto CA
"Sesame Workshop partnered with IDEO to design a mobile software application that would function 
as a utility app for parents and as an entertaining behavioral-development app for kids. The goal was to 
deliver a “magical experience” for young families looking to ease the often difficult behaviors displayed 
by 2- to 5-year-olds during routine activities, such as potty training, getting dressed, and going to bed. 
In the app’s first 30 days on sale, Elmo made more than 4 million calls to kids. By June 2012, more than 
20 million calls had been made and Elmo Calls was listed in the iTunes App Store as an 
“essential” app for kids." (IDEO Program)

Watch the Video
Click to visit the App Store</description>
		
		<excerpt>  SESAME STREET ELMO CALLS  INDUSTRIAL DESIGN INTERN - IDEO, Palo Alto CA "Sesame Workshop partnered with IDEO to design a mobile software application that would...</excerpt>

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	<item>
		<title>The Drive of Self-Actualization</title>
				
		<link>http://www.vphodesign.com/The-Drive-of-Self-Actualization</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/The-Drive-of-Self-Actualization</comments>

		<pubDate>Mon, 09 Jan 2012 17:31:11 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
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SELF-ACTUALIZATION  

STUDENT WORK - Art Center College of Design, Pasadena CA
Much of this process of my thesis was ideation through the written word. I began developing the love 
for the written word as much as a sketch. The power in a words or phrase can express to a person just 
as powerful as a sketch. Throughout my education at Art Center, I disconnected with words, turning 
them into lines and shapes. As I close one chapter and open the next, find myself back where i started, 
but on different planes. Turning what I once saw in 2D, into multiple layers and depths of a 3D context.</description>
		
		<excerpt>  SELF-ACTUALIZATION    STUDENT WORK - Art Center College of Design, Pasadena CA Much of this process of my thesis was ideation through the written word. I began...</excerpt>

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		<title>Creative Strategies</title>
				
		<link>http://www.vphodesign.com/Creative-Strategies</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Creative-Strategies</comments>

		<pubDate>Mon, 14 Mar 2011 10:35:08 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1168352</guid>

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width_o="1200" height_o="1200" src_o="http://payload.cargocollective.com/1/1/61270/1168352/CC_deliverables16_o.jpg" data-mid="5630501"  border="0" align="left"/&#62;

CREATIVE STRATEGIES

STUDENT WORK - Art Center College of Design, Pasadena CA
This class taught a strategic approach to creativity that stimulated, encouraged and liberated 
creative potential. Through in-class exercises, students learned how to break patterns, reframe 
problems and apply new conceptual thinking into their work. The homework assignments were 
designed to explore the theoretical components of creativity further and to discover individual 
unchartered territories for new methods of problem solving. With the use of cross disciplinary 
evaluation techniques students developed a better understand their own learning process and 
the ability to apply them to expand their range of creative thinking skills.</description>
		
		<excerpt>  CREATIVE STRATEGIES  STUDENT WORK - Art Center College of Design, Pasadena CA This class taught a strategic approach to creativity that stimulated, encouraged and...</excerpt>

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	<item>
		<title>Good design is good business</title>
				
		<link>http://www.vphodesign.com/Good-design-is-good-business</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Good-design-is-good-business</comments>

		<pubDate>Sat, 20 Nov 2010 23:31:39 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">797310</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/61270/797310/13245_v copy 3.jpg" width="480" height="480" width_o="480" height_o="480" src_o="http://payload.cargocollective.com/1/1/61270/797310/13245_v copy 3_o.jpg" data-mid="3788935"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Repackaging &#38; Rebranding Auto Zone</title>
				
		<link>http://www.vphodesign.com/Repackaging-Rebranding-Auto-Zone</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Repackaging-Rebranding-Auto-Zone</comments>

		<pubDate>Wed, 17 Nov 2010 00:45:50 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">787524</guid>

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src_o="http://payload.cargocollective.com/1/1/61270/787524/autozone4_o.jpg" data-mid="4189977"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/autozone5_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/autozone5_o.jpg" data-mid="4189978"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/autozone6_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/autozone6_o.jpg" data-mid="4189979"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research5_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research5_o.jpg" data-mid="4811801"  border="0" align="left"/&#62;&#60;img 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Packaging 2 research4_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research4_o.jpg" data-mid="4811798"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research1_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research1_o.jpg" data-mid="4811782"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research3_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research3_o.jpg" data-mid="4811792"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research6_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research6_o.jpg" data-mid="4811804"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research7_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research7_o.jpg" data-mid="4811806"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research8_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research8_o.jpg" data-mid="4811808"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research9_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research9_o.jpg" data-mid="4811811"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research10_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/787524/Auto Zone Packaging 2 research10_o.jpg" data-mid="4811815"  border="0" align="left"/&#62;

AUTOZONE REBRANDING &#38; REPACKAGING

STUDENT WORK - Art Center College of Design, Pasadena CA
The rebranding and repackaging of Auto Zone encapsoles an exhilarating experience with expressions
 of simplicity and professionalism. The concept of health and nutrition; will translate and establish Auto Zone 
as the number one accessible choice in mobile maintenance.

The six key attributes based around the rebranding and repackaging were:
simple, professional, inviting, accessible, established, mobile</description>
		
		<excerpt>  AUTOZONE REBRANDING &#38; REPACKAGING  STUDENT WORK - Art Center College of Design, Pasadena CA The rebranding and repackaging of Auto Zone encapsoles an exhilarating...</excerpt>

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	<item>
		<title>Samsonite Branding Strategies</title>
				
		<link>http://www.vphodesign.com/Samsonite-Branding-Strategies</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Samsonite-Branding-Strategies</comments>

		<pubDate>Fri, 22 Oct 2010 20:44:47 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Untitled-1_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Untitled-1_o.jpg" data-mid="4189780"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Untitled-2_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Untitled-2_o.jpg" data-mid="4189781"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/samsonite1_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/samsonite1_o.jpg" data-mid="4189996"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/samsonite2_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/samsonite2_o.jpg" data-mid="4189997"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/samsonite3_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/samsonite3_o.jpg" data-mid="4189998"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/samsonite-06_480.jpg" width="480" height="480" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/1/61270/723924/samsonite-06_o.jpg" data-mid="4772658"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite6_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite6_o.jpg" data-mid="4772830"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite10_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite10_o.jpg" data-mid="4773739"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite8_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite8_o.jpg" data-mid="4773733"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite9psd_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite9psd_o.jpg" data-mid="4773737"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg1_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg1_o.jpg" data-mid="4774457"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg6_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg6_o.jpg" data-mid="4774466"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg8_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg8_o.jpg" data-mid="4774467"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg9_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg9_o.jpg" data-mid="4774468"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg2_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg2_o.jpg" data-mid="4774458"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg3_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg3_o.jpg" data-mid="4774460"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg4_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg4_o.jpg" data-mid="4774462"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg5_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723924/Samsonite Research pg5_o.jpg" data-mid="4774464"  border="0" align="left"/&#62;

SAMSONITE BRANDING STRATEGY

STUDENT WORK - Art Center College of Design, Pasadena CA
A Branding Strategies Class; with the core focus on designing a family of products that catered to
 opportunities found through SWOT analysis and system matrixes. Research indicates opportunity 
for the branding of Samsonite to outreach a younger target archetype. Rebranding and expanding
 Samsonite’s image to a younger market archetype will instill the company as a lifestyle brand 
choice for future business consumers.

To create a sub-line of lifestyle products for Samsonite, re-introducing the company as a brand 
that identifies and connects with the business users of tomorrow.  This resergence will create brand 
awareness and loyalty to the new generation, capturing a large portion of the travel markets future 
revenue stream.</description>
		
		<excerpt>  SAMSONITE BRANDING STRATEGY  STUDENT WORK - Art Center College of Design, Pasadena CA A Branding Strategies Class; with the core focus on designing a family of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Function Skate Helmet</title>
				
		<link>http://www.vphodesign.com/Function-Skate-Helmet</link>

		<comments>http://www.vphodesign.com/following/vphodesign.com/Function-Skate-Helmet</comments>

		<pubDate>Fri, 22 Oct 2010 14:49:54 +0000</pubDate>

		<dc:creator>VPHO DESIGN</dc:creator>
		
		<category><![CDATA[Function Skate Helmet]]></category>

		<guid isPermaLink="false">723285</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/website_IDSA_award.jpg" width="480" height="480" width_o="480" height_o="480" src_o="http://payload.cargocollective.com/1/1/61270/723285/website_IDSA_award_o.jpg" data-mid="9673027"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/website_page2.jpg" width="480" height="480" width_o="480" height_o="480" src_o="http://payload.cargocollective.com/1/1/61270/723285/website_page2_o.jpg" data-mid="9673028"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Untitled-3_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Untitled-3_o.jpg" data-mid="4189947"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/funktion7_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/funktion7_o.jpg" data-mid="4190412"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/funktion4_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/funktion4_o.jpg" data-mid="4190410"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research1_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research1_o.jpg" data-mid="4775296"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research2_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research2_o.jpg" data-mid="4775298"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research3_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research3_o.jpg" data-mid="4775299"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research4_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research4_o.jpg" data-mid="4775300"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research5_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research5_o.jpg" data-mid="4775301"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research6_480.jpg" width="480" height="480" width_o="750" height_o="750" src_o="http://payload.cargocollective.com/1/1/61270/723285/Funktion Research6_o.jpg" data-mid="4775302"  border="0" align="left"/&#62;

FUNkTION SKATE HELMET

STUDENT WORK - Art Center College of Design, Pasadena CA
The FunKtion portable skate helmet was inspired by key findings based on observations that 
revealed a major unmet need. The research also revealed that simplicity was the key aesthetic 
of the true skate culture. The helmet is fastened and unfastened like a corset: The user pulls 
a bungee-like cord, allowing the plates to interlock and creating a tight and impact-protective shell 
around the head.

This collapsible skate helmet is for street skaters and pure skate enthusiasts who are looking 
for portability and style. It was inspired by key findings based on observation, revealing this major 
unmet need. The research also revealed the demand for simplicity was the key aesthetic of the 
true skate culture; explorations of skate culture and fashion led to the design.</description>
		
		<excerpt>  FUNkTION SKATE HELMET  STUDENT WORK - Art Center College of Design, Pasadena CA The FunKtion portable skate helmet was inspired by key findings based on...</excerpt>

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